HelloDaily app and responsive website.
Personal assistant and health hub app.
Case study.
Project overview
The Product:
HelloDaily is a personal assistant and health hub app designed to streamline daily life. It allows users to organize their schedules, set notifications for important events, and monitor their health—all within a single app or website, offering convenience and efficiency for modern lifestyles.
Project duration:
September 2022 - November 2022
The Problem:
Many people lead busy, active lives filled with numerous events and responsibilities throughout the day. The HelloDaily team aims to provide a solution by helping users organize their schedules and centralize important information and health statistics in one easy-to-access platform.
The Goal:
Design an app that enhances the experience of adding and editing tasks, making it more intuitive and efficient, ultimately helping users lead a more productive and organized life.
My Role:
As the UX/UI designer, I led the design of both the app and responsive website, guiding the process from initial concept to final delivery. My focus was on creating an intuitive and user-friendly experience across all platforms.
Responsibilities:
• Conduct user interviews to gather insights
• Create paper and digital wireframes
• Develop low- and high-fidelity prototypes
• Perform usability studies and incorporate feedback
• Ensure accessibility standards are met
• Iterate on designs based on findings
• Design information architecture and navigation
• Implement responsive design for different devices
Understanding the user
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User research
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Personas
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Problem statements
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User journey maps
User research: summary
I used HelloDaily’s data on daily planners to develop interview questions, which were then used in user interviews. Most participants expressed hope for a simple app that could consistently support them. Additionally, some users showed interest in having a health diary feature integrated into the app.
User research: pain points
Time
Working adults too busy to spend time washing clothes at home.
No technical capability
No possibility to install washing machine in small flat.
Pickup points
Users need a delivery service, because difficult to get a pickup point.
Lack of skills
In some cases need a professional cleaning.
Persona 1: Jane
Problem statement:
Jane is a full-time artist
who needs to plan her affairs
because she wants to be more effective.
Persona 2: Michael
Problem statement:
Michael is a consultant
who needs to follow his activities
because he wants to take care of his health.
Competitive audit
A product audit of several competitors identified gaps and opportunities that can be addressed with the HelloDaily app.
Starting the design
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Paper wireframes
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Digital wireframes
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Low-fidelity prototype
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Usability studies
I conducted a quick ideation exercise to generate ideas for addressing the gaps identified during the competitive audit. My focus was on creating a simple design with easy-to-complete tasks, ensuring that the app would be intuitive and user-friendly for all users. This approach aimed to enhance the overall experience while maintaining functionality and clarity.
Idiation
Digital wireframes
After ideating and sketching paper wireframes, I developed the initial designs for the HelloDaily app. These designs were centered around displaying all of the user’s tasks for the day on a single screen, allowing them to efficiently manage their time and stay organized throughout the day. The goal was to create a simple, intuitive interface that would help users keep track of their tasks without overwhelming them.
Low-fidelity prototype
To prepare for usability testing, I created a low-fidelity prototype that mapped the user flow for viewing and adding tasks. This prototype allowed for quick testing of key features and helped gather valuable feedback on how users interact with task management in the app. It served as a foundation for refining the design before moving on to higher fidelity versions.
Usability study: parameters
Study type:
Unmoderated usability study
Participants:
5 participants
Location:
Finland, remote
Length:
10-15 minutes
Usability study: findings
These were the main findings uncovered by the usability study:
Findings
Users want to see calendar view when selecting a task date.
Users want to have multiple choice for activity selection.
Users need a possibility to add an image to the task.
Refining the design
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Mockups
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High-fidelity prototype
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Accessibility
Mockups
Based on the insights from the usability studies, I applied design changes like adding calendar view for date selection.
Additional design changes included adding a multiple choice for “ADD” button.
High-fidelity prototype
The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.
View the HelloDaily high-fidelity prototype or scan the QR code to view it on your phone.
Accessibility considerations
Clear labels for interactive elements that can be read by screen readers.
Dark mode helps to turn the screen to dark at night time.
Dark mode
Dark mode users find reading easier in low light with less eye strain.
Responsive Design
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Information architecture
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Responsive design
With the app designs finalized, I began working on the responsive website. I used the HelloDaily sitemap to inform the organizational structure of each screen, ensuring that the design would provide a cohesive and consistent user experience across different devices. This approach helped maintain usability while adapting the interface to various screen sizes.
Sitemap
Responsive website
The designs for various screen sizes, including mobile, tablet, and desktop, were optimized to meet the specific user needs of each device. This approach ensured that the layout and functionality adapted seamlessly to different screen dimensions, providing an intuitive and consistent experience across all platforms.
Going forward
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Takeaways
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Next steps
Impact:
One quote from peer feedback was that “The app makes trying to keep track of your daily tasks a fun experience.”
What I Learned:
I learned that while the problem I aimed to solve was complex, following each step of the design process and aligning closely with specific user needs allowed me to create solutions that were both practical and valuable. This approach ensured that the final designs were not only feasible but also truly useful to the users.
Next step
Conduct research on how successful the app is in reaching the goal to help to organize the day.
Add some new features that help users to get better experience using our service.
Let's connect
Thank you for taking the time to review my work on the PesuPingviini app! If you’d like to see more of my projects or get in touch, feel free to reach out using the contact information below:
Email: aleksi.smirnov@gmail.com