Project overview
The product:
PesuPingviini is an on-demand laundry service based in the suburbs of a metropolitan area. It offers high-quality, fast laundry services through its dedicated app. The convenient pick-up and delivery option helps customers free up their time and focus on what matters most by reducing the hassle of routine chores.
Project duration:
July 2022 - September 2022
The problem:
Lack of time or opportunity to do laundry at home.
My Role:
As a UX designer, I was responsible for designing the PesuPingviini app from concept to final delivery, ensuring a seamless and user-friendly experience.
The goal:
Design an app that allows users to easily order laundry service.
Responsibilities:
• Conduct interviews to gather user insights.
• Create both paper and digital wireframes.
• Develop low- and high-fidelity prototypes.
• Perform usability studies to test and refine designs.
• Consider user acceptability and iterate on designs based on feedback.
Understanding the user
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User research
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Personas
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Problem statements
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User journey maps
User research: summary
I conducted interviews and created empathy maps to gain a deeper understanding of users’ needs.
Through research, I identified a primary user group: working professionals and students with busy lifestyles who lack the time or inclination to handle laundry at home.
User research: pain points
Time
No technical capability
Pickup points
Lack of skills
Working adults too busy to spend time washing clothes at home.
No possibility to install washing machine in small flat.
Users need a delivery service, because difficult to get a pickup point.
In some cases need a professional cleaning.
Persona: Emma
Problem Statement:
Emma, a student with disabilities, needs a convenient and accessible way to wash her clothes because she does not have comfortable access to a laundry machine.
User journey map
Mapping Emma’s user journey showed how easy to use PesuPingviini app.
Starting the design
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Paper wireframes
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Digital wireframes
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Low-fidelity prototype
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Usability studies
To ensure the digital wireframe effectively addresses the user’s pain points, I created multiple app screen variations on paper. This process allowed for exploration of design ideas and testing of potential layouts before transitioning to the digital version.
Paper wireframes
To highlight the most effective elements of the design, I marked the most successful modules on the paper sketches with a star. These elements were carried forward into the initial digital wireframes, ensuring the design addressed user needs effectively while streamlining the transition to the digital phase.
Digital wireframes
The home screen design was developed using feedback and insights gathered during user research. This approach ensured that the layout and features directly addressed the users’ needs and preferences, enhancing usability and functionality.
Easy navigation and quick access to the app menu ensure a user-friendly experience for all customer types. This approach simplifies interactions, reduces frustration, and makes the app intuitive and accessible, catering to diverse user needs.
Low-fidelity prototype
The low-fidelity prototype demonstrated the user flow for scheduling and ordering a laundry service. It was designed to be tested in a usability study with real users to gather feedback and refine the design.
Explore the PesuPingviini low-fidelity prototype.
Usability study: findings
Round 1 findings
users want to place a recurring order
users want to make order quickly
users want to add extra services
Round 2 findings
users want local language version
users want progress bar
easy way back to service page after adding service
Refining the design
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Mockups
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High-fidelity prototype
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Accessibility
Mockups
After usability studies, I added additional options to choose recurring orders.
The second usability study revealed that participants needed a clearer way to track the stages of the ordering process. To address this, I added a progress bar at the top of the screen, providing users with a visual indicator of their current step and what’s ahead.
High-fidelity prototype
The final high-fidelity prototype showcased streamlined user flows for placing orders and completing checkout. It addressed user needs for additional services, delivery options, and greater customization, ensuring a polished and user-centric experience. View the PesuPingviini prototype or scan the QR code to view it on your phone.
Accessibility considerations
Text and Interactive elements like buttons are easy to identify.
Simple Headings and Spacing. Easy to recognize hierarchy of information.
Multi-language version. Local- and English version of app.
Going forward
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Takeaways
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Next steps
Impact:
The app helps users feel that PesuPingviini genuinely prioritizes meeting their needs by offering a seamless and user-friendly experience.
Peer Feedback Quote:
“The app made it so easy to order laundry service. I would definitely use this app as a go-to for excellent laundry service near me.”
What I Learned:
Designing the PesuPingviini app taught me that initial ideas are just the starting point. Usability studies and peer feedback played a significant role in shaping and refining each iteration of the app, highlighting the importance of user-centered design in the development process.
Next step
Conduct another round of usability studies to validate whether the pain points identified in previous sessions have been effectively resolved. This process will ensure that the app’s design meets user expectations and enhances the overall experience.
Conduct more user research to determinate any new areas of needs.
Let's connect
Thank you for taking the time to review my work on the PesuPingviini app! If you’d like to see more of my projects or get in touch, feel free to reach out using the contact information below:
Email: aleksi.smirnov@gmail.com